Privacy policy

Last updated: August 4, 2026

Introduction

Diras operates this store and website (the "Services") to provide you with a curated shopping experience. Diras is powered by Shopify, which enables us to deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase via the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details – name, billing address, shipping address, phone number, and email address.
  • Financial information – credit/debit card numbers, payment card information, financial account numbers, transaction details, form of payment, and payment confirmations.
  • Account information – username, password, security questions, preferences, and settings.
  • Transaction information – items viewed, added to cart, wishlisted, purchased, returned, exchanged, or cancelled, along with past transaction history.
  • Communications – information you include when contacting us (e.g. customer support enquiries).
  • Device information – device type, browser, network connection, IP address, and other unique identifiers.
  • Usage information – your interaction with the Services, including how and when you navigate the site.

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you – when you create an account, use the Services, communicate with us, or otherwise provide your details.
  • Automatically – through your device when you use our Services, and via cookies and similar tracking technologies.
  • Service providers – when we engage them to enable technology or process data on our behalf.
  • Partners and third parties – where legally permitted.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Provide, tailor, and improve the Services – to perform our contract with you, process payments, fulfil orders, remember preferences, send account notifications, process purchases/returns/exchanges, manage your account, arrange shipping, enable reviews, and recommend products.
  • Marketing and advertising – to send promotional communications by email, text, or post, and to display online advertisements based on your activity and purchases.
  • Security and fraud prevention – to authenticate your account, detect and investigate fraudulent, illegal, or malicious activity, and secure our services.
  • Communicating with you – to provide customer support, respond to enquiries, and maintain our business relationship.
  • Legal reasons – to comply with applicable law, respond to valid legal process, enforce our terms and policies, and participate in legal proceedings.

Disclosure of Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • Service providers – such as Shopify, IT management, payment processors, data analytics, customer support, cloud storage, and fulfilment/shipping partners.
  • Business and marketing partners – to provide advertising services (e.g. Shopify’s personalised advertising with third-party services). These partners use your information in accordance with their own privacy notices.
  • At your direction – when you consent to disclosure (e.g. for shipping or social media login integrations).
  • Affiliates and corporate group – within our group of companies.
  • Legal and business transactions – in connection with a merger, bankruptcy, or to comply with legal obligations, enforce policies, or protect our rights and those of our users.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. Information you submit to the Services is transmitted to Shopify and other third parties, which may be located in countries other than your country of residence. To help protect, grow, and improve our business, we use Shopify enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your rights requests. To learn more about how Shopify uses your personal information, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Links & Children's Data

Third-party websites: The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of these sites. Please review their policies before providing any personal information.

Children's data: The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion. As of the effective date of this Privacy Policy, we do not knowingly "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information only as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on your jurisdiction, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may be subject to exceptions under applicable law.

  • Right to Access / Know – request access to the personal information we hold about you.
  • Right to Delete – request deletion of your personal information.
  • Right to Correct – request correction of inaccurate personal information.
  • Right of Portability – request a copy of your personal information and ask us to transfer it to a third party, where technically feasible.
  • Opt‑out of marketing – you may unsubscribe from promotional emails at any time via the link in our emails. We may still send non-promotional communications (e.g. order updates).

UK and EEA residents only: In addition to the above, you may have the right to:

  • Object to or restrict processing – ask us to stop or limit processing of your personal information for certain purposes.
  • Withdraw consent – where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. You may also designate an authorised agent to act on your behalf, provided they provide proof of authorisation.

Complaints & International Transfers

Complaints: If you have concerns about how we process your personal information, please contact us. You also have the right to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available here.

International transfers: Your personal information may be transferred, stored, and processed outside the country where you live. If we transfer data from the EEA or UK, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-approved contracts.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The revised policy will be posted on this page with an updated "Last updated" date. Please review it periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Phone +44 7936 438621
Email sales@dirashomesandlifestyle.co.uk
Postal Address Diras, 5 Britten Close, Crawley RH11 8XQ, United Kingdom

For the purposes of applicable data protection laws, we are the data controller of your personal information.